How a Video Strategy Can Increase Brand Awareness and Humanize Your Brand

In today’s content-driven world, video has become one of the most powerful tools in a brand's marketing toolkit. I know firsthand that a well-executed video strategy can transform how people perceive your brand, connect with your story, and engage with your offerings. Whether you’re a small business, nonprofit, or established corporation, leveraging video is no longer optional—it's a must! With so much content vying for attention, video can cut through the noise. People process visual information 60,000 times faster than text, making video an impactful way to share your brand message and reach your target audience. Incorporating everything from short clips for social media to longer educational content, can help your brand stand out, increasing visibility and making your message memorable. Based on my professional experience, today’s consumers want more than just products or services—they want authenticity. Video gives your brand a human face, allowing you to tell your story in a more personal and relatable way. It offers a chance to connect emotionally with your audience, building trust and loyalty.  If you're a CEO, Founder or leader in your organization or business, work toward creating more content with you as the 'messenger.'  Having a leader connecting with the audience or your consumers can also help create a trustful relationship. From customer testimonials to “day in the life” videos featuring your team, video allows you to showcase the real people behind your brand. The potential of video marketing is limitless. It’s not just about creating content—it’s about creating connections. When done right, a thoughtful video strategy can increase brand awareness, drive more traffic to your website, and make your brand relatable, trustworthy, and human.